THE IMPLEMENTATION OF HALAL LOGISTICS STANDARDS OF FOOD PRODUCTS IN BRUNEI DARUSSALAM: ISSUES AND CHALLENGES

Abstract

This exploratory research seeks to assess the implementation of Halal logistics standards, and its importance in the areas of Halal logistics. It also discuss the likely issues and challenges with the absence of the Halal logistics standards, and how the relevant parties play their roles in ensuring the Halal integrity of the food products in Brunei Darussalam. The halal concept is not only linked to Halal food, but also Halal logistics. Halal is the way of life and it is of major concern, especially with regards to the production and consumption of food. Therefore, exploratory research was performed to understand how the Halal logistics of food products in Brunei Darussalam were performed from the perspectives of Brunei Wafirah Holdings and Ghanim International Food Corporation (Ghanim), and Halal Food Control Division, the issues and challenges faced, and the progress of the Halal logistics standard of Brunei Darussalam. A judgmental sampling procedure was used to conduct the interviews by choosing the best interviewees based on their areas of interests and more experienced. The qualitative data and information obtained were analysed using content analysis method. The findings explained how Halal logistics of food products and raw materials are performed by the Brunei Wafirah Holding and Ghanim, and the Halal Food Control Division. Interview conducted on the Halal Industry Innovation Centre discussed the progress of the implementation of the halal logistics standards of Brunei Darussalam. In conclusion, Halal logistics standards is important as it could benefit the whole society. However, the biggest challenge with Halal logistics standard is likely increased cost entailed, which is likely to be passed on to the consumer in terms of higher prices.