الإعلام الصّحي وعلاقته بال ّدعوة الإسلاميّة دراسة تطبيقيّة في صنعاء (اليمن)

Abstract

The research deals with the health media and its relationship to the preaching of Islam, because the media is a reflection of the state of society, as the awareness of society grows due to the information that it receives from the media, and the health media particularly. The research demonstrates the concept of health media in its three aspects theoretically: physical, psychological and social health, and the role of advocacy in Employing the media to spread health information and change the wrong convictions that are a way of life for individuals, as the health media is too broad to be limited to only the cases of sickness, and the research also deals with developing health and media concepts, to make health change and behavior modification. It is able to seize minds in any field, especially the health aspect that is the basis of life for the individual, and the solid pillar for consolidating information. Hence there is an urgent need to conduct a questionnaire in the city of Sana'a (Yemen) to survey people's opinions about the health media, which is a questionnaire based on objectivity and integrity. The results that we extracted from the research are: Knowing the impact of health media on Yemeni society, as it had a moderating effect on the individual. As for the effectiveness of the media message, the impressions were moderate according to the views of society, and the extent of Yemeni society’s appetite for the health media was also average. As for the relationship between the health media and Islamic advocacy, the majority indicated that there is a relationship between the health media and advocacy, as we will notice in the sixth requirement of Chapter Six, which confirms the need to pay attention to the media message and activate it, especially through the advocacy, and the research also recommends more attention and development through the various types of media. So that the individual can maintain his health.