التصميم الإعلاني من منظور إسلامي

Abstract

This research is an outside view of advertisement through the Islamic views of the Syaria’h or Islamic law and the ways of the Nabi Muhammad S.A.W. and his Sahabah. This research goes but not without exhibitions of the current models of Islamic advertisement. These models come from the current reality and are in comparison with the past history of Islamic advertisement This research uses the idea of comparing Islamic to western views of advertisement. This is to magnify the differences between the two designs. Models have been brought up from both designs as exhibitions. Another method has also been used to obtain an even view of the public; this is the use of both surveys and the research within a library. Results from these surveys include the participation of heads of media in interviews and handing out questionnaires to certain members of the Bruneian public. This research has brought up a conclusion of two: -That the television of Brunei upholds an Islamic media, of a high percentage. -And that there is a noticeable effort in attaining a balance in solving the real time problems of the public under an Islamic understanding as well as maintaining the main purpose of the advertisement media.