| dc.description.abstract | Reputation is an intangible asset to an organisation and its importance has only been recently recognized by many organisations. Hence, the awareness and management of reputation risk is as important as any other types of risk. This research discusses the management of reputation risk in Perbadanan TAIB, an islamic financial institution in Brunei Darussalam, together with the understanding and awareness among its staffs. The main objective of the present research is to give an overview of how Perbadaban TAIB views its reputational risk. The research is based on qualitive data. Interview questionnaire was sent via e-mail to the officers responsible for risk management at Perbadanan TAIB. There were altogether seventeen questions in the questionnaire that was sub-divided into three main headings: understanding of reputation risk, management of reputation risk and awareness of reputation risk. The findings of the research shows that the organisation realises reputation risk as a risk on its own and its management will take on a holistic approach by three of its control departments. An effective and efficient monitoring of risks ensures that they are protected from the adverse effects of reputation risk. | en_US |
