Travelling and Expenditure Pattern Analysis of Tourists in Brunei Darussalam

Abstract

The Government of His Majesty SUltan Haji Hassanal Bolkiah Mu'izzaddin Waddaulah, Sultan and Yang Di-Pertuan of Brunei Darussalam, has put a lot of effort in diversifying the economy through various industries. One of the most important industries to be developed is the tourism industry, which has a promising prospect. Brunei Tourism Development Board is the leading agency that was given the responsibilities to promote, facilitate and develop the market for tourism in Brunei Darussalam. The paper attempts to study the travelling and spending/expenditure pattern of the tourists in Brunei Darussalam. A total of 200 respondents were selected for the purpose of this study. The study reveals that the major tourists' attracton in Brunei is eco - tourism which usually within the extensive tropical forests in Brunei. The results also identify that local and traditional handicrafts are the most purchased goods. Although tourism industry in Brunei Darussalam can help the diversification of the Brunei's economy, to achieve the sustainable tourism industry, a lot of studies and researches need to be done.