Browsing ARTICLE by Author "Ummi Humaira Hj Kamis"
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Evaluation of Employees' Perception towards Islamic Banks Growth.
Qaisar Ali, Hassanian Ali; Ummi Humaira Hj Kamis (International Association of Islamic Banks, 2018)This study determines employees' perception towards Islamic banking products, services, marketing strategies, gained experience and skills, and the significant impact of these factors on the potential growth of Islamic banking in Malaysia. A quantitative research approach is adopted to examine the ...Banks and banking -- Malaysia; Bank MarketingJournal of Islamic Banking & Finance