Islamic Views on Relationships Management in a Religious and Cultural Diversity along Public Relations Line

Abstract

Islam is the religion of peace with a scripture which Allah protects from all kinds of human distortion and twists; full of truth for human guidance but void of falsehood. Islam enjoins mankind to live a perfect life with blossoming relationship virtually with everything on Earth: human, animal, and inanimate. The holy Quran says in Surah Aal-e-Imran (Q3:110): “You are the best of nations raised up for (the benefit of) humans; you enjoin what is right and forbid the wrong and believe in Allah…” This scripture of Islam from Allah is full of directions and directives to guide mankind. This paper focuses on how Muslims can live a harmonious life within themselves and by extension with non-Muslims through relationship management from Islamic perspectives. Objectives of this paper are to awaken the Muslim Ummah to their responsibility of Tamiirul aridi which Allah has created them purposefully for through cooperation on good deeds and maintaining good relationship, and to invoke the spirit of one body as an Ummah that enjoins good deeds and forbids bad deeds. Drawing from the teachings of the holy Quran and the Prophet’s Sunnah (Sallallahu allai wasallam –SAW) as a method for this conceptual paper, this article explicates the emergence and robustness of relationships management especially in the wake of the continual internal and external discord among the Arabs Ummah. Therefore, the paper proposes that the ongoing Arabs imbroglios could be solved through diversity of opinions and cultures from Islamic scholars around the world. This paper concludes by using Islamic ratiocination to show how Public relations strategies has donned Islamic teachings and principles in relationships management and conflict resolutions to achieve and maintain peace and harmony among mankind.